{"id":3602,"date":"2022-12-15T19:43:36","date_gmt":"2022-12-15T17:43:36","guid":{"rendered":"https:\/\/www.agricolafelline.it\/uomini-e-storie\/"},"modified":"2025-10-13T15:23:47","modified_gmt":"2025-10-13T13:23:47","slug":"la-storia-di-agricola-felline","status":"publish","type":"page","link":"https:\/\/www.agricolafelline.it\/en\/la-storia-di-agricola-felline\/","title":{"rendered":"Men and Stories"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tMen and Stories\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It all began with Gregorio Perrucci, the eldest son of a family of agricultural labourers, an expert grafter in the service of the noble landowners of Manduria, who returned unharmed from the Second World War. There is a desire to rebuild Italy, but also to change it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Agrarian Reform forced the nobles to cede much of their land to the peasants, who began to reclaim it, plant vineyards and produce their own wine in collective structures called “palmenti”.<\/strong><\/p>

Gregorio is everyone’s point of reference for grafting the new primitive systems. Together with his brothers, he also started a brokerage business to sell the bulk wine produced by those families.<\/p>

Gregorio, having grafted most of the new vineyards of the time, knows the qualities of primitivo linked to every type of soil: red earth, sand, black and white earth.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Costantino Perrucci, Gregorio’s eldest son, continues his mediation activity according to the teachings of his mentor, uncle Florenzo.<\/strong><\/p>

We are in the early 1960s, Italy’s liberation from poverty has now begun and the consumption of “Manduria” or “Sava” in northern Italy is very widespread, especially through emigrant families who set up bulk sales activities there.<\/p>

Costantino and his brothers decide to equip themselves with a real cellar. The ancient millstones were giving way to modern cooperative cellars, where however the grapes were delivered collectively, sacrificing the individuality of the vineyards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In 1973 the MEC (European Common Market) was formed and customs barriers in Europe began to be eliminated. Great opportunities are opening up for southern producers: Sicily first and immediately followed by Puglia.<\/strong><\/p>

Costantino Perrucci built the third cellar, well designed for the processing of large quantities of grapes and for the logistics capable of supplying entire tankers that sail weekly from the ports of Gallipoli, Taranto and Brindisi.<\/p>

An average volume sold until the mid-1990s of around 100 million liters per year made it one of the major Italian exporters of bulk wine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Gregory Perrucci, Costantino’s eldest son, who joined the company in 1989 to continue the family business, began a “return” to viticulture. Together with his brothers he began to set up a “corner” for quality winemaking in his father’s large company and in 1992 a cellar for bottling.<\/strong><\/p>

Gregory is dedicated to primitivo, purchasing interesting vineyards and modern winemaking techniques, many of which he learned from numerous trips to California. Trips in which he investigates the relationship between primitivo and Californian zinfandel and above all the reasons for the latter’s success, despite the completely “anonymous” diffusion of primitivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To strengthen the agricultural dimension of its production it relies on Salvatore Mero, a son of art of the ancient viticultural wisdom of the Primitivo.<\/strong><\/p>

At the beginning of the 90s the team gathered important collaborations: the arrival of the oenologist Roberto Cipresso, who at the time had gained experience in important companies in Montalcino, caused a sensation.<\/p>

The Felline agricultural company began operating on the market in 1996, presenting itself with completely new, modern, clean Primitivi di Manduria; blends that had never been risky until then, like the Alberello: Primitivo and Negramaro; or the Vigna del Feudo: Primitivo, Montepulciano and Cabernet Sauvignon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tThe Academy of Racemi\t\t\t\t\t<\/h1>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tIn 1997 Gregory Perrucci started the Accademia dei Racemi project, with the aim of identifying, testing and bringing the native varieties of Puglia to the market.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tDiscover the story\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It all began with Gregorio Perrucci, the eldest son of a family of agricultural labourers, an expert grafter in the service of the noble landowners of Manduria, who returned unharmed from the Second World War. There is a desire to rebuild Italy, but also to change it. The Agrarian Reform forced the nobles to cede […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3602","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/pages\/3602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/comments?post=3602"}],"version-history":[{"count":0,"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/pages\/3602\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.agricolafelline.it\/en\/wp-json\/wp\/v2\/media?parent=3602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}